Schema isn’t exactly the new hotness, but it’s still an extremely under-leveraged aspect of Search optimization. This is just a quick post which I am using to test a schema plugin to see how easy it is to add to a website.
The other cool thing I’m looking at is not only using Schema to improve your search rankings, but to use that information in your Google Analytics data by grabbing it via Google Tag Manager from the pages it’s on.
Huzzah!